Why You Should Be Using HTML5 Ad Creatives for Better Results

If your company is still using static banners instead of HTML5 ad creatives, you could be losing out on a lot of cash.
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3 Seconds ... And Still Here? Creating Effective Video Ads

3 seconds.pngCreatively, there’s no particular rule to obey when creating effective video ads but here are a few tips that I personally find work.

 

    • Striking visuals in the first 3 seconds of the video using engaging visuals and/or music .

    • Quick transitions that engage the viewers.

    • Keep video to between 15 to 30 seconds.

    • Text should be readable on mobile devices.

    • Constantly engage.

Download the Creating Effective Videos Cheatsheet below.

 

Infographic1JJV


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