Looking to make a big marketing impact in an overpopulated space? One of the most effective marketing design trends is the use of minimalism.
Minimalist designs focus on the essentials. It is about taking out unnecessary elements without interfering in the purpose of a design, keeping it clean, simple and classy. It forces you to polish your campaign message by sending a clear and concise one, leading the audience to the right direction. The audience of a minimalist advertisement spends the entire time focused on a single message. This improves engagement and recall rates for advertisements.
Through the years, well-known brands such as Starbucks and Apple have been using the minimalist concept in their brand designs. Brand identity, an incredibly important aspect of every business, has evolved into simpler styles over the years.
Keeping your logo design straightforward and simple makes it easier to be recognized versus complex and abstract designs. Advertising agencies often trim content down in order to increase the effectiveness of advertisements by only using essential elements. This directs the audience’s thoughts to your brand and creates a memorable design that is eye-catching and intriguing.
With the growing popularity of mobile, ad messages need to be conveyed in simplified and concise ways. We can’t squeeze a bunch of information onto the screens of smartphones. We have to focus on the key valuable points that the customer will find most valuable. This is where a minimalist design strategy comes into play.
As Nicholas Burroughs said, "Minimalism is not a lack of something. It's simply the perfect amount of something.” The elements of minimalist design include contrast, space, dominant visual, typography and color.
Minimalist designs emphasize on a high level of contrast between elements. This is similar to using the Yin and Yang concept to pair elements with opposing forces. Things like black and white colors, large and small text, open space and a single element.
Many may think that a minimalist design has to be in black and white. However, using a limited color palette will be a better option. The idea is to strategically create visual interest and direct attention without using additional design elements. Therefore, we have to choose colors that interact well with each other.
The amount of white space plays an essential role. Plenty of it is needed to balance the elements that appear on the design. This is to effectively highlight the most important elements of your design, by giving them a certain amount of room to “breathe”.
Consider putting one standout element when it comes to a minimal design. This should give viewers a strong focal point. Also, use a plain background to prevent any distracting objects or patterns competing for attention with the key element.
Go with a typeface that has clean lines and simple strokes. Don’t focus too much on the character of the typeface used, but rather the variation of sizes and weight of the character.
The minimalist design concept is becoming increasingly popular in advertising creative. Less is definitely more in this case and you will stand to gain from taking a simplified approach to your ad designs.