Christmas is rapidly approaching, and it's a great time of year for e-commerce companies to take advantage of the opportunity to boost business.
This season is an excellent time for any retail company to make sales – particularly one that sells online.
Experts predict that this year, holiday season e-commerce sales will increase 15.5% over previous years. Also, Christmas shoppers across the U.S. are expected to spend more than $119.99 billion with online retailers – and more people than ever are planning to buy their gifts online.
If you run an e-commerce business and you want to make sure that you don't miss out on this huge seasonal opportunity, try using some of these tips below.
These creative ideas for boosting business will help you maximize revenue and ensure a season that's merry and bright.
Get Sentimental with Marketing
For the most effective marketing for the holiday season, make sure you incorporate emotional content.
That's important because the holidays tend to be a season in which people feel sentimental and nostalgic, and emotional marketing content can appeal to those feelings.
Consider ad creative that relates to families, childhood, memories, and more in order to create a feeling of nostalgia.
Emotion appeals are always powerful when convincing people to make purchases, so emotive marketing content can pack a particularly powerful punch during the holidays.
Some of the most successful holiday marketing campaigns ever were ones that appealed to emotion, and you can check out some examples of winning ads here.
Create a Video Ad and Put it On YouTube
YouTube is one marketing platform that you should not overlook when it comes to drawing in potential customers this Christmas.
Google recently found that 68% of shoppers go to YouTube on their smartphones to help them make their purchasing decisions. So, take advantage of these consumers and post videos on the site in order to show people what you have to offer.
You can create video advertising that shows what you are selling, or you can create engaging video content that helps grow your brand's reputation (or do both).
Don't forget to make your video marketing content mobile-friendly, since most shoppers are watching YouTube videos from their phone on-the-go and not at their desktop or laptop computers.
Optimize for Voice Search
Optimizing your site for search is old news. However, if you want to reach the most holiday shoppers this Christmas, don't just focus on SEO, focus on optimizing for voice search.
Voice search (via digital assistants like Siri, Cortana, and Alexa) is growing in popularity.
So, make sure your content is findable by people who are searching without typing.
This means considering how people phrase questions when they speak out loud, rather than focusing on optimizing around keywords (which is how people tend to search in traditional search engines).
Offer Free Shipping
If you want to encourage your customers and potential customers to buy during this Christmas season, offer them free shipping.
More than 72% of shoppers say that they plan to take advantage of free shipping during the holiday season, and 88% of consumers say that free shipping is more important to them than fast shipping. and by offering your goods shipped for free, you can encourage them to purchase from you and instead of a competitor.
Make sure you publicize your free shipping policy clearly and frequently. Include information about it in your holiday ads and marketing materials, and make it noticeable on your website.
Offering free shipping for only a limited amount of time makes people feel the pressure to buy and can make them convert from a lead to a paying customer.
Use Last Year's Successful Keywords
Take a look at your data from last year's holiday season, including what ads lead to the most sales for your business.
Notice what keywords drove sales, then make sure you focus on those when creating your online content. You can work those keywords into ads and content marketing, and you can also include them in product descriptions and landing pages.
By honing in on the keywords that worked last Christmas, you can make sure you are relying on a tool that has been shown to bring holiday shoppers into your business.
With Christmas just around the bend, e-commerce companies should be preparing for a busy shopping season. The holidays are one of the busiest times of year at online stores, and they represent a great chance for e-commerce businesses to draw in new customers who won't only buy during the season, but also year round.
If e-commerce businesses choose to keep some helpful tips in mind in order to maximize revenue during Christmas time, businesses can ensure that they get the most they possibly can out of the festive season.