If not Facebook, then where? Advertising in a post-Facebook world

2018 was a troubling year for tech giant Facebook, to say the least.
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The State of Social Media in 9 Key Stats from 2018

Social media marketing continues to be a popular and effective tool for advertisers. Over the past y...
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Why You Need To Inject More Purpose Into Your Ad Creatives

Creativity in advertising can make or break brands.
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5 Naughty Tips for Nice E-Commerce Results this Christmas

Christmas is rapidly approaching, and it's a great time of year for e-commerce companies to take adv...
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Timely Lessons from Black Friday and Cyber Monday in 2018

The 2018 holiday season is well underway, and this year it started off with a bang. November 26 – kn...
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How to Give Your Digital Ads the Credit They Deserve

The average company now spends $75,000 every year on digital marketing, a whopping 35 percent of the...
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Your Complete Guide to E-Commerce Features on Social

Especially today, social media platforms are more than an entertaining way to pass time and to conne...
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3 Reasons Your Video Ads May be a Waste of Money

There's no question that video advertising is as popular as ever – and it's showing no signs of slow...
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Your Last Minute Guide to Black Friday and Cyber Monday Marketing

With Thanksgiving just around the corner, it isn't long until Black Friday and Cyber Monday are upon...
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So, What Makes an Ad Remarkably Relevant?

Audiences have long complained of digital ads that are not relevant to their needs, choosing to show...
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What Is Ad Fraud And How Can You Fight It?

Ad fraud is back in the news again as the ad metric lawsuit against Facebook continues. Publishers s...
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