Timely Lessons from Black Friday and Cyber Monday in 2018

The 2018 holiday season is well underway, and this year it started off with a bang. November 26 – known as "Cyber Monday" – broke records to become the best day for e-commerce retailers in U...
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What You Have to Know about Advertising on Facebook Marketplace

With tentacles that reach far and wide throughout society, Facebook is renowned – infamous in some c...
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4 Tactics that gave ASOS the Edge in the Competitive Fashion Arena

Many apparel companies have mastered marketing techniques to garner the attention of the public and ...
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Why Quality Creative is Always at the Heart of Advertising

Advertising is one of the rare endeavors that is equally rooted in art and science.
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Introducing the Way to Master Instagram Video Ads

Instagram is one of the most popular social media platforms today. The photo and video sharing app h...
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How Much Should You Really Spend on A/B Testing?

A/B testing is one of the most powerful tools in a digital marketer's toolbox. While it's easy to sp...
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IGTV and the New Opportunities it brings for Content Marketing

Instagram recently rolled out a new feature you may have heard about or started using for your conte...
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2 Killer Examples of Successful Health and Fitness E-Commerce Marketing

If you work in the health and fitness vertical and sell your products or services online, digital ma...
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3 Powerful Ways to Market Your App You've Never Tried

If you've created a mobile app, you probably want to get people to notice and download it. But, ther...
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How Time Well Spent has affected Social Media Marketing

There's a new movement on the horizon that's not only affecting the way that people are talking abou...
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