Why You Should Be Using HTML5 Ad Creatives for Better Results

If your company is still using static banners instead of HTML5 ad creatives, you could be losing out on a lot of cash.
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Is Creativity the Next Breakthrough for AI in Marketing?

When it comes to effective digital marketing, the one constant is change. As new technologies such a...
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How to Get Repeat Purchases from your E-Commerce Customers

Repeat customers are the key to a thriving e-commerce business. An Adobe study on e-commerce reveale...
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A Roundup of the Best Father's Day Ads of All Time

Father's Day is a big holiday for marketers. Americans spend $15.5 billion on gifts, gadgets, experi...
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Getting the Most Out of Your Google Universal App Campaigns

Google Universal App Campaigns (UACs) consolidate several Google advertising channels, including You...
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5 Ways to Make the Move From Vanity to Actionable Metrics

Every marketer knows the value of metrics and statistics. Whether you're trying to push for a certai...
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Worth or not? The Truth about Snapchat Ads

With 187 million daily users and 18 percent of the U.S. social media market share, Snapchat is a pow...
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Do you get Better Value from Static or Video Ad Creatives?

You have a lot of possibilities when it comes to choosing the best ad creatives for a digital campai...
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15 Revealing App Stats Every Mobile Marketer Should Know

Are apps dead? Are they bigger than ever? Depending on who you ask, you can get a lot of different a...
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Is Your Company Prepared for Marketing Automation?

If your company isn't using marketing automation yet – then it's time for you to start thinking abou...
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How to Get the Best Results from Pre-, Mid- and Post-Roll Video Ads

Cisco recently predicted that 80 percent of all consumer traffic online will consist of video downlo...
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