How to Tell a Story: Excelling at Snapchat and Instagram Stories

Instagram and Snapchat are two of the most exciting and intriguing social media platforms.
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Introducing the Promising Pair of Display Ads and Retargeting

Today, there are countless marketing strategies that you probably rely on to bring new potential cus...
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Which Businesses Should Not Be Missing Out on GDN?

Just as there are a myriad of AI platforms that claim to work wonders for a digital campaign, only a...
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I've Opened My Social Media Accounts, Now What?

While social media as a personal hobby may not take much time or effort, for it to be used as a digi...
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What are the Creative Ad Variations You Should Be Testing?

Whether you're focusing your digital advertising efforts on Google Display Network or on more unique...
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Practical Advice from 5 TV Brands That Made the Jump to Digital

The best video ads for a push medium like TV don't always translate well to the pull media universe ...
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Is Retention Marketing What Your App Campaign is Missing?

You ran an amazing ad campaign to drive installations of your mobile app, and you got people to inst...
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Counting Down 6 of the Best Social Media Campaigns from 2017

Social media has become a critical component of many brands' marketing strategies, but with so many ...
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How to Harness the Power of Display Ads for E-Commerce

If you run a business that sells products and goods online only, then your digital advertising strat...
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4 Unexpected Ways AI Can Manage Your Creative Marketing Tasks

There's a great debate in the AI world: Will robots someday replace humans, or will there always be ...
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