How to Tell a Story: Excelling at Snapchat and Instagram Stories

Instagram and Snapchat are two of the most exciting and intriguing social media platforms.
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3 Stupid Fails to Avoid When Using Instagram Influencers

If you thought social media influencers were just a buzzword, think again. More than 60 percent of m...
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How to Identify High Performing Ad Creatives and Boost ROAS

Marketers spend a lot of time focusing on targeting the right audiences with digital ads, as well as...
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8 Remarketing Stats That Will Make You Look Twice

Remarketing has been likened to a magic wand you wave over your digital campaigns. It's certainly a ...
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5 App Marketing Tactics to Steal from Top Publishers

If the statistics are to be believed, apps are one tough nut to crack. About 1 in 4 apps are abandon...
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The Breakthrough You Can Get from Testing Ad Creatives

You could have the biggest ad budget in the world. If your creatives are poorly suited to the ad cam...
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Why Display Advertising is the Backbone of Your Marketing Plan

Your audience are a bunch of shape-shifters, here one moment and gone the next. With the average sma...
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How to Measure the Lifetime Value of E-Commerce Customers

Whether you notice it or not, you spend the better part of your day swimming in a deep pool of acron...
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6 Hidden Problems of Working with Freelance Designers

When marketers decide to hire external creatives to help with their ad campaign needs, they're faced...
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A Quick History of Social Media Marketing: From 2003 to Today

Social media has arguably become digital marketing's biggest phenomenon – and it has happened in a h...
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Is Creativity the Next Breakthrough for AI in Marketing?

When it comes to effective digital marketing, the one constant is change. As new technologies such a...
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