4 Terrific Tips for Hauntingly Good Halloween Marketing

The summer is finally, ending which means that the weather is cooling down and that the fall's almost here, which also means it's time for companies to start thinking about their autumnal ma...
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How to Get the Best Results from Pre-, Mid- and Post-Roll Video Ads

Cisco recently predicted that 80 percent of all consumer traffic online will consist of video downlo...
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The Most Common and Costly A/B Testing Mistakes Exposed

Although it's most commonly used in reference to digital advertising campaigns and website landing p...
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How to Set Up Your Multi-Channel Remarketing for Success

Multi-channel remarketing works in much the same way as traditional multi-channel marketing. With bo...
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6 Ways to Boost Your Mother's Day Sales with Social Media Marketing

Mother's Day is one of the most lucrative holidays for retailers, ranking third in consumer spending...
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Case Study: Yes.Fit races ahead with 3x ROAS from their campaigns

"The results speak for themselves – we managed to convert users we would have lost otherwise. ReFUEL...
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The High Cost of Ad Fatigue and How to Combat It

Ad fatigue is an internet epidemic. It can suddenly disable the effectiveness of any ad – no matter ...
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A Roundup of the Best Mother's Day Ads of All Time

With Mother's Day around the corner, marketers everywhere are planning advertising campaigns to capi...
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How to Get Your Display Ads in Front of the Right Target Audience

As a strategy to help businesses monetize website traffic, display ads got off to a less than auspic...
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6 Attractive Facebook Ad Creatives You Can Learn from

With 1.18 billion daily active users, Facebook advertising provides one of the best ways to get a me...
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14 Astonishing E-Commerce Stats You Ought to Know

  Real-life store closings hit record numbers in 2017. With more than 7,000 stores being shuttered i...
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