Why You Should Be Using HTML5 Ad Creatives for Better Results

If your company is still using static banners instead of HTML5 ad creatives, you could be losing out on a lot of cash.
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The Importance of Storytelling in Optimizing Your Ads

Despite its relative youth compared to traditional advertising, digital advertising has seen both hu...
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ReFUEL4's Equal Value Model

"Everyone is born equally capable but lacks equal opportunity." -- Pierre Omidyar, Founder of eBay
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ReFUEL4 - A Strategist View

As a strategist, Cai Yu understands how a good brief leading to effective designs can uplift ad perf...
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Get over Being a Sleep Deprived Freelancer

Being in the creative industry requires us to work longer hours some of the times and this can be un...
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How Freelancing with ReFUEL4 Is Differently Rewarding

Laura knows design and about freelancing. Having worked on various other freelance platforms before ...
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Riding the Waves of the Gig Economy

The employment market used to focus primarily on traditional 9 to 5 salaried jobs. That was the ulti...
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Expand Your Horizons - Variety Is the Spice of a Designer's Life

Designing is a large part of Brittany's life. Like most passionate designers, she enjoys working on ...
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My Journey from Computer Engineer to Video Editor

In many countries like the Philippines, pursuing an education in design is a lofty dream. Course fee...
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Think You Are Cut out to Be the Best Freelancer?

"Action is the foundational key to all success." - Pablo Picasso  
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The Importance of Creatives in Online Ad Optimization

The first banner ad on the internet dates back to 1994, when ventures like Prodigy sold space on the...
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