Your Last Minute Guide to Black Friday and Cyber Monday Marketing

With Thanksgiving just around the corner, it isn't long until Black Friday and Cyber Monday are upon us.
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What Is Ad Fraud And How Can You Fight It?

Ad fraud is back in the news again as the ad metric lawsuit against Facebook continues. Publishers s...
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Google Ads: Practical Strategies for Small Businesses

Especially compared with more traditional forms, digital advertising opportunities allow your small ...
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Why You Should Be Using HTML5 Ad Creatives for Better Results

If your company is still using static banners instead of HTML5 ad creatives, you could be losing out...
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Revealing the Top 7 Google Display Ad Sizes

Google Display Network (GDN) is basically Google's ad network of AdSense publishers who have signed ...
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Native vs. Display Ads: What You Absolutely Need to Know

Even if you're well versed in the digital marketing landscape today, it's hard to keep track of all ...
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Introducing the Promising Pair of Display Ads and Retargeting

Today, there are countless marketing strategies that you probably rely on to bring new potential cus...
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Which Businesses Should Not Be Missing Out on GDN?

Just as there are a myriad of AI platforms that claim to work wonders for a digital campaign, only a...
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What are the Creative Ad Variations You Should Be Testing?

Whether you're focusing your digital advertising efforts on Google Display Network or on more unique...
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How to Harness the Power of Display Ads for E-Commerce

If you run a business that sells products and goods online only, then your digital advertising strat...
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8 Remarketing Stats That Will Make You Look Twice

Remarketing has been likened to a magic wand you wave over your digital campaigns. It's certainly a ...
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