How to Tell a Story: Excelling at Snapchat and Instagram Stories

Instagram and Snapchat are two of the most exciting and intriguing social media platforms.
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How do Google UACs Compare to Other Forms of App Marketing?

With a wide range of promotion options for online spaces, Google's role as the origin of nearly thre...
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3 Powerful Ways to Market Your App You've Never Tried

If you've created a mobile app, you probably want to get people to notice and download it. But, ther...
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Why You Should Be Using HTML5 Ad Creatives for Better Results

If your company is still using static banners instead of HTML5 ad creatives, you could be losing out...
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Why Marketing for App Installs and In-App Events are Different

Mobile applications continue to gain popularity as more individuals access content and tools on the ...
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Is Retention Marketing What Your App Campaign is Missing?

You ran an amazing ad campaign to drive installations of your mobile app, and you got people to inst...
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5 App Marketing Tactics to Steal from Top Publishers

If the statistics are to be believed, apps are one tough nut to crack. About 1 in 4 apps are abandon...
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Getting the Most Out of Your Google Universal App Campaigns

Google Universal App Campaigns (UACs) consolidate several Google advertising channels, including You...
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15 Revealing App Stats Every Mobile Marketer Should Know

Are apps dead? Are they bigger than ever? Depending on who you ask, you can get a lot of different a...
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Case Study: Yes.Fit races ahead with 3x ROAS from their campaigns

"The results speak for themselves – we managed to convert users we would have lost otherwise. Creadi...
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6 Fundamentals of a Successful Mobile App Marketing Plan

In 2017, there were more than 197 billion app downloads, and people accessed and used more than 30 a...
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