If not Facebook, then where? Advertising in a post-Facebook world

2018 was a troubling year for tech giant Facebook, to say the least.
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Why The Best Mobile Gaming Ads of 2018 Were Playables

The mobile advertising sector exploded in 2018 and is expected to continue its upward growth in 2019...
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10 Do's and Don'ts to Improve your Playable Ads Immediately

Playable ads – interactive advertising that demo a product – saw a surge of popularity in 2018, than...
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7 Free App Marketing Tools You Should Be Using Now

With more than 2 million mobile applications available on both the Apple Store and Google Play Store...
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How do Google UACs Compare to Other Forms of App Marketing?

With a wide range of promotion options for online spaces, Google's role as the origin of nearly thre...
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3 Powerful Ways to Market Your App You've Never Tried

If you've created a mobile app, you probably want to get people to notice and download it. But, ther...
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Why You Should Be Using HTML5 Ad Creatives for Better Results

If your company is still using static banners instead of HTML5 ad creatives, you could be losing out...
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Why Marketing for App Installs and In-App Events are Different

Mobile applications continue to gain popularity as more individuals access content and tools on the ...
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Is Retention Marketing What Your App Campaign is Missing?

You ran an amazing ad campaign to drive installations of your mobile app, and you got people to inst...
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5 App Marketing Tactics to Steal from Top Publishers

If the statistics are to be believed, apps are one tough nut to crack. About 1 in 4 apps are abandon...
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Getting the Most Out of Your Google Universal App Campaigns

Google Universal App Campaigns (UACs) consolidate several Google advertising channels, including You...
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