A Beginner’s Guide to Creative Testing for Google App campaigns

Google App campaigns (previously Universal App Campaigns or UACs) were first introduced in 2015 and have since become the go-to for app marketers to access all of Google’s advertising invent...
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A Beginner’s Guide to Creative Testing for Google App campaigns

Google App campaigns (previously Universal App Campaigns or UACs) were first introduced in 2015 and ...
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5 Crucial Components of Every Successful App Marketing Funnel

Knowing how to market your mobile app is essential in order to stand out from the crowd and build yo...
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Google appoints Creadits to uplevel creative for App Campaigns

Google is launching a partnership with Creadits to provide end-to-end creative services for app mark...
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PlaySide Studios keeps Google App campaigns running at full steam with creative

The Melbourne-based game developer counts on Creadits to support their in-house team in building eno...
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6 App Marketing Solutions to Take Note of at MAU 2019

Mobile Apps Unlocked (MAU) is the world's foremost summit on mobile acquisition and retention. At th...
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8 things to know before using Promoted App Pins on Pinterest

Pinterest may not get as much hype from digital marketers as other social media platforms, but the s...
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Why The Best Mobile Gaming Ads of 2018 Were Playables

The mobile advertising sector exploded in 2018 and is expected to continue its upward growth in 2019...
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10 Do's and Don'ts to Improve your Playable Ads Immediately

Playable ads – interactive advertising that demo a product – saw a surge of popularity in 2018, than...
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7 Free App Marketing Tools You Should Be Using Now

With more than 2 million mobile applications available on both the Apple Store and Google Play Store...
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How do Google UACs Compare to Other Forms of App Marketing?

With a wide range of promotion options for online spaces, Google's role as the origin of nearly thre...
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