Timely Lessons from Black Friday and Cyber Monday in 2018

The 2018 holiday season is well underway, and this year it started off with a bang. November 26 – known as "Cyber Monday" – broke records to become the best day for e-commerce retailers in U...
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Revealing the Top 7 Google Display Ad Sizes

Google Display Network (GDN) is basically Google's ad network of AdSense publishers who have signed ...
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Introducing the Promising Pair of Display Ads and Retargeting

Today, there are countless marketing strategies that you probably rely on to bring new potential cus...
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Which Businesses Should Not Be Missing Out on GDN?

Just as there are a myriad of AI platforms that claim to work wonders for a digital campaign, only a...
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Is Retention Marketing What Your App Campaign is Missing?

You ran an amazing ad campaign to drive installations of your mobile app, and you got people to inst...
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8 Remarketing Stats That Will Make You Look Twice

Remarketing has been likened to a magic wand you wave over your digital campaigns. It's certainly a ...
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5 App Marketing Tactics to Steal from Top Publishers

If the statistics are to be believed, apps are one tough nut to crack. About 1 in 4 apps are abandon...
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Why Display Advertising is the Backbone of Your Marketing Plan

Your audience are a bunch of shape-shifters, here one moment and gone the next. With the average sma...
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How to Get Repeat Purchases from your E-Commerce Customers

Repeat customers are the key to a thriving e-commerce business. An Adobe study on e-commerce reveale...
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How to Set Up Your Multi-Channel Remarketing for Success

Multi-channel remarketing works in much the same way as traditional multi-channel marketing. With bo...
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The High Cost of Ad Fatigue and How to Combat It

Ad fatigue is an internet epidemic. It can suddenly disable the effectiveness of any ad – no matter ...
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