Agency vs. In-House vs. Creadits – Advantages and Disadvantages

In an era where organic reach on social is ever declining, running paid ads is essential if you want to capture the attention of potential customers. Less straightforward, however, is how yo...
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How Small Businesses can Succeed with Facebook Advertising

Facebook advertising is undoubtedly a popular and powerful way to promote a business.
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8 things to know before using Promoted App Pins on Pinterest

Pinterest may not get as much hype from digital marketers as other social media platforms, but the s...
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Are there New Opportunities for Video Marketing in 2019?

As the Internet becomes an increasingly visual medium, video marketing is seeing a surge in populari...
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If not Facebook, then where? Advertising in a post-Facebook world

2018 was a troubling year for tech giant Facebook, to say the least.
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The State of Social Media in 9 Key Stats from 2018

Social media marketing continues to be a popular and effective tool for advertisers. Over the past y...
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Your Complete Guide to E-Commerce Features on Social

Especially today, social media platforms are more than an entertaining way to pass time and to conne...
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3 Reasons Your Video Ads May be a Waste of Money

There's no question that video advertising is as popular as ever – and it's showing no signs of slow...
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So, Just How Long Should My Digital Video Ads Be?

A few years ago, there was an article circulating the Internet focused on a study about attention sp...
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How to Tell a Story: Excelling at Snapchat and Instagram Stories

Instagram and Snapchat are two of the most exciting and intriguing social media platforms.
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What You Have to Know about Advertising on Facebook Marketplace

With tentacles that reach far and wide throughout society, Facebook is renowned – infamous in some c...
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