Why You Should Be Using HTML5 Ad Creatives for Better Results

If your company is still using static banners instead of HTML5 ad creatives, you could be losing out on a lot of cash.
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How to Ace the Competitive Realm of Education Marketing

Few verticals are as dynamic as education. While our mind's eye might picture the stoic brick buildi...
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12 Fascinating Facebook Stats No Marketer Can Afford to Ignore

Despite the recent missteps and full-blown data scandal, Facebook is still one of the most important...
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I've Opened My Social Media Accounts, Now What?

While social media as a personal hobby may not take much time or effort, for it to be used as a digi...
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Practical Advice from 5 TV Brands That Made the Jump to Digital

The best video ads for a push medium like TV don't always translate well to the pull media universe ...
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Counting Down 6 of the Best Social Media Campaigns from 2017

Social media has become a critical component of many brands' marketing strategies, but with so many ...
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3 Stupid Fails to Avoid When Using Instagram Influencers

If you thought social media influencers were just a buzzword, think again. More than 60 percent of m...
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A Quick History of Social Media Marketing: From 2003 to Today

Social media has arguably become digital marketing's biggest phenomenon – and it has happened in a h...
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Worth or not? The Truth about Snapchat Ads

With 187 million daily users and 18 percent of the U.S. social media market share, Snapchat is a pow...
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How to Set Up Your Multi-Channel Remarketing for Success

Multi-channel remarketing works in much the same way as traditional multi-channel marketing. With bo...
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6 Ways to Boost Your Mother's Day Sales with Social Media Marketing

Mother's Day is one of the most lucrative holidays for retailers, ranking third in consumer spending...
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