Your Last Minute Guide to Black Friday and Cyber Monday Marketing

With Thanksgiving just around the corner, it isn't long until Black Friday and Cyber Monday are upon us.
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So, What Makes an Ad Remarkably Relevant?

Audiences have long complained of digital ads that are not relevant to their needs, choosing to show...
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What Is Ad Fraud And How Can You Fight It?

Ad fraud is back in the news again as the ad metric lawsuit against Facebook continues. Publishers s...
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11 Facts to Make Your Holiday E-Commerce Marketing Merry and Bright

No matter what industry you're in, the holidays are a great time to make sales and generate revenue....
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How to Tell a Story: Excelling at Snapchat and Instagram Stories

Instagram and Snapchat are two of the most exciting and intriguing social media platforms.
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Is Singles' Day a New Opportunity for Your E-Commerce Business to Exploit?

Flowers, chocolates, perfume, and bottles of champagne – Valentine's Day is the perfect occasion for...
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What Data can Now Reveal about Your Ad Creatives

To stay competitive in the business world today, marketers need to understand how to analyze and int...
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Why a Methodical Approach Allows Your Creative to Perform

Sometimes opposites attract. Montagues and Capulets, peanut butter and jelly, Abbott and Costello – ...
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What You Can Expect from Video Experiments on YouTube

YouTube, is without a doubt, the most popular video marketing platform on the planet today. However,...
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Why Quality Creative is Always at the Heart of Advertising

Advertising is one of the rare endeavors that is equally rooted in art and science.
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IGTV and the New Opportunities it brings for Content Marketing

Instagram recently rolled out a new feature you may have heard about or started using for your conte...
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