4 Terrific Tips for Hauntingly Good Halloween Marketing

The summer is finally, ending which means that the weather is cooling down and that the fall's almost here, which also means it's time for companies to start thinking about their autumnal ma...
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Why Quality Creative is Always at the Heart of Advertising

Advertising is one of the rare endeavors that is equally rooted in art and science.
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IGTV and the New Opportunities it brings for Content Marketing

Instagram recently rolled out a new feature you may have heard about or started using for your conte...
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How Time Well Spent has affected Social Media Marketing

There's a new movement on the horizon that's not only affecting the way that people are talking abou...
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Why You Should Be Using HTML5 Ad Creatives for Better Results

If your company is still using static banners instead of HTML5 ad creatives, you could be losing out...
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How to Ace the Competitive Realm of Education Marketing

Few verticals are as dynamic as education. While our mind's eye might picture the stoic brick buildi...
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How Campaign Optimization Has Changed in the Emerging Age of AI

Getting your digital marketing just right is key to growing your business, and that process is becom...
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12 Fascinating Facebook Stats No Marketer Can Afford to Ignore

Despite the recent missteps and full-blown data scandal, Facebook is still one of the most important...
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Why Responsible Data Use Doesn't Compromise Digital Ads

Every once in a while, there's a seismic shift in the industry that changes the way digital advertis...
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4 Unexpected Ways AI Can Manage Your Creative Marketing Tasks

There's a great debate in the AI world: Will robots someday replace humans, or will there always be ...
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6 Hidden Problems of Working with Freelance Designers

When marketers decide to hire external creatives to help with their ad campaign needs, they're faced...
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