How Will YouTube's New Ad Pods Impact Your Video Ads

Google has announced a new way to display video advertising on YouTube – ad pods. These pods – a set of two video ads that are served back-to-back either before or during a video – will brin...
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Will Augmented Reality (AR) Be Revolutionary for Ad Creative?

The success of the Pokemon Go mobile app, which became an overnight smash hit in July 2016, has show...
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Why Video Marketing is Essential for E-Commerce Growth

Online video marketing works, and we know it works.
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The State of Social Media in 9 Key Stats from 2018

Social media marketing continues to be a popular and effective tool for advertisers. Over the past y...
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Why You Need To Inject More Purpose Into Your Ad Creatives

Creativity in advertising can make or break brands.
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5 Naughty Tips for Nice E-Commerce Results this Christmas

Christmas is rapidly approaching, and it's a great time of year for e-commerce companies to take adv...
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Timely Lessons from Black Friday and Cyber Monday in 2018

The 2018 holiday season is well underway, and this year it started off with a bang. November 26 – kn...
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How to Give Your Digital Ads the Credit They Deserve

The average company now spends $75,000 every year on digital marketing, a whopping 35 percent of the...
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So, What Makes an Ad Remarkably Relevant?

Audiences have long complained of digital ads that are not relevant to their needs, choosing to show...
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What Is Ad Fraud And How Can You Fight It?

Ad fraud is back in the news again as the ad metric lawsuit against Facebook continues. Publishers s...
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11 Facts to Make Your Holiday E-Commerce Marketing Merry and Bright

No matter what industry you're in, the holidays are a great time to make sales and generate revenue....
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