4 Terrific Tips for Hauntingly Good Halloween Marketing

The summer is finally, ending which means that the weather is cooling down and that the fall's almost here, which also means it's time for companies to start thinking about their autumnal ma...
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3 Stupid Fails to Avoid When Using Instagram Influencers

If you thought social media influencers were just a buzzword, think again. More than 60 percent of m...
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How to Identify High Performing Ad Creatives and Boost ROAS

Marketers spend a lot of time focusing on targeting the right audiences with digital ads, as well as...
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8 Remarketing Stats That Will Make You Look Twice

Remarketing has been likened to a magic wand you wave over your digital campaigns. It's certainly a ...
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5 App Marketing Tactics to Steal from Top Publishers

If the statistics are to be believed, apps are one tough nut to crack. About 1 in 4 apps are abandon...
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The Breakthrough You Can Get from Testing Ad Creatives

You could have the biggest ad budget in the world. If your creatives are poorly suited to the ad cam...
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Why Display Advertising is the Backbone of Your Marketing Plan

Your audience are a bunch of shape-shifters, here one moment and gone the next. With the average sma...
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How to Measure the Lifetime Value of E-Commerce Customers

Whether you notice it or not, you spend the better part of your day swimming in a deep pool of acron...
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6 Hidden Problems of Working with Freelance Designers

When marketers decide to hire external creatives to help with their ad campaign needs, they're faced...
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How to Get Repeat Purchases from your E-Commerce Customers

Repeat customers are the key to a thriving e-commerce business. An Adobe study on e-commerce reveale...
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Getting the Most Out of Your Google Universal App Campaigns

Google Universal App Campaigns (UACs) consolidate several Google advertising channels, including You...
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