4 Terrific Tips for Hauntingly Good Halloween Marketing

The summer is finally, ending which means that the weather is cooling down and that the fall's almost here, which also means it's time for companies to start thinking about their autumnal ma...
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5 Ways to Make the Move From Vanity to Actionable Metrics

Every marketer knows the value of metrics and statistics. Whether you're trying to push for a certai...
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Worth or not? The Truth about Snapchat Ads

With 187 million daily users and 18 percent of the U.S. social media market share, Snapchat is a pow...
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Do you get Better Value from Static or Video Ad Creatives?

You have a lot of possibilities when it comes to choosing the best ad creatives for a digital campai...
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Is Your Company Prepared for Marketing Automation?

If your company isn't using marketing automation yet – then it's time for you to start thinking abou...
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How to Get the Best Results from Pre-, Mid- and Post-Roll Video Ads

Cisco recently predicted that 80 percent of all consumer traffic online will consist of video downlo...
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The Most Common and Costly A/B Testing Mistakes Exposed

Although it's most commonly used in reference to digital advertising campaigns and website landing p...
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How to Set Up Your Multi-Channel Remarketing for Success

Multi-channel remarketing works in much the same way as traditional multi-channel marketing. With bo...
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6 Ways to Boost Your Mother's Day Sales with Social Media Marketing

Mother's Day is one of the most lucrative holidays for retailers, ranking third in consumer spending...
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Case Study: Yes.Fit races ahead with 3x ROAS from their campaigns

"The results speak for themselves – we managed to convert users we would have lost otherwise. ReFUEL...
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The High Cost of Ad Fatigue and How to Combat It

Ad fatigue is an internet epidemic. It can suddenly disable the effectiveness of any ad – no matter ...
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