Your Last Minute Guide to Black Friday and Cyber Monday Marketing

With Thanksgiving just around the corner, it isn't long until Black Friday and Cyber Monday are upon us.
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What Is Ad Fraud And How Can You Fight It?

Ad fraud is back in the news again as the ad metric lawsuit against Facebook continues. Publishers s...
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So, Just How Long Should My Digital Video Ads Be?

A few years ago, there was an article circulating the Internet focused on a study about attention sp...
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What You Can Expect from Video Experiments on YouTube

YouTube, is without a doubt, the most popular video marketing platform on the planet today. However,...
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IGTV and the New Opportunities it brings for Content Marketing

Instagram recently rolled out a new feature you may have heard about or started using for your conte...
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Practical Advice from 5 TV Brands That Made the Jump to Digital

The best video ads for a push medium like TV don't always translate well to the pull media universe ...
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A Roundup of the Best Father's Day Ads of All Time

Father's Day is a big holiday for marketers. Americans spend $15.5 billion on gifts, gadgets, experi...
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Do you get Better Value from Static or Video Ad Creatives?

You have a lot of possibilities when it comes to choosing the best ad creatives for a digital campai...
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How to Get the Best Results from Pre-, Mid- and Post-Roll Video Ads

Cisco recently predicted that 80 percent of all consumer traffic online will consist of video downlo...
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The High Cost of Ad Fatigue and How to Combat It

Ad fatigue is an internet epidemic. It can suddenly disable the effectiveness of any ad – no matter ...
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