Agency vs. In-House vs. Creadits – Advantages and Disadvantages

In an era where organic reach on social is ever declining, running paid ads is essential if you want to capture the attention of potential customers. Less straightforward, however, is how yo...
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Are there New Opportunities for Video Marketing in 2019?

As the Internet becomes an increasingly visual medium, video marketing is seeing a surge in populari...
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How Will YouTube's New Ad Pods Impact Your Video Ads

Google has announced a new way to display video advertising on YouTube – ad pods. These pods – a set...
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Why Video Marketing is Essential for E-Commerce Growth

Online video marketing works, and we know it works.
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3 Reasons Your Video Ads May be a Waste of Money

There's no question that video advertising is as popular as ever – and it's showing no signs of slow...
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What Is Ad Fraud And How Can You Fight It?

Ad fraud is back in the news again as the ad metric lawsuit against Facebook continues. Publishers s...
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So, Just How Long Should My Digital Video Ads Be?

A few years ago, there was an article circulating the Internet focused on a study about attention sp...
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What You Can Expect from Video Experiments on YouTube

YouTube, is without a doubt, the most popular video marketing platform on the planet today. However,...
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IGTV and the New Opportunities it brings for Content Marketing

Instagram recently rolled out a new feature you may have heard about or started using for your conte...
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