4 Terrific Tips for Hauntingly Good Halloween Marketing

The summer is finally, ending which means that the weather is cooling down and that the fall's almost here, which also means it's time for companies to start thinking about their autumnal ma...
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IGTV and the New Opportunities it brings for Content Marketing

Instagram recently rolled out a new feature you may have heard about or started using for your conte...
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Practical Advice from 5 TV Brands That Made the Jump to Digital

The best video ads for a push medium like TV don't always translate well to the pull media universe ...
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A Roundup of the Best Father's Day Ads of All Time

Father's Day is a big holiday for marketers. Americans spend $15.5 billion on gifts, gadgets, experi...
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Do you get Better Value from Static or Video Ad Creatives?

You have a lot of possibilities when it comes to choosing the best ad creatives for a digital campai...
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How to Get the Best Results from Pre-, Mid- and Post-Roll Video Ads

Cisco recently predicted that 80 percent of all consumer traffic online will consist of video downlo...
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The High Cost of Ad Fatigue and How to Combat It

Ad fatigue is an internet epidemic. It can suddenly disable the effectiveness of any ad – no matter ...
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A Roundup of the Best Mother's Day Ads of All Time

With Mother's Day around the corner, marketers everywhere are planning advertising campaigns to capi...
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14 Astonishing E-Commerce Stats You Ought to Know

  Real-life store closings hit record numbers in 2017. With more than 7,000 stores being shuttered i...
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Social Video Marketing: What are the Rules of Engagement?

As a digital marketing strategy that boosts your brand, engages your audience and motivates consumer...
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