How Will YouTube's New Ad Pods Impact Your Video Ads

Google has announced a new way to display video advertising on YouTube – ad pods. These pods – a set of two video ads that are served back-to-back either before or during a video – will brin...
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How Will YouTube's New Ad Pods Impact Your Video Ads

Google has announced a new way to display video advertising on YouTube – ad pods. These pods – a set...
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Why Video Marketing is Essential for E-Commerce Growth

Online video marketing works, and we know it works.
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3 Reasons Your Video Ads May be a Waste of Money

There's no question that video advertising is as popular as ever – and it's showing no signs of slow...
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What Is Ad Fraud And How Can You Fight It?

Ad fraud is back in the news again as the ad metric lawsuit against Facebook continues. Publishers s...
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So, Just How Long Should My Digital Video Ads Be?

A few years ago, there was an article circulating the Internet focused on a study about attention sp...
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What You Can Expect from Video Experiments on YouTube

YouTube, is without a doubt, the most popular video marketing platform on the planet today. However,...
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IGTV and the New Opportunities it brings for Content Marketing

Instagram recently rolled out a new feature you may have heard about or started using for your conte...
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Practical Advice from 5 TV Brands That Made the Jump to Digital

The best video ads for a push medium like TV don't always translate well to the pull media universe ...
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A Roundup of the Best Father's Day Ads of All Time

Father's Day is a big holiday for marketers. Americans spend $15.5 billion on gifts, gadgets, experi...
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